Seth's Blog : Merry

Happy Holidays to all the of "us" at princetongreen.org.


Merry

You can't be merry by yourself.

Sure, you can be content, happy, possibly even delirious. But merriment requires a group, and that group is almost always a group you can see and touch, one that's sharing the same molecules of air, face to face.

The digital revolution continues to get deeper, wider and more important. But it has made no progress at all at increasing merriment. That's up to us.


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Seth's Blog : Changing personas

Changing personas

This isn't easy. It's not easy for people or for organizations.

A marketing persona is the posture or approach or attitude you bring to the market. Your strategy might be speed or generosity or petulance. Over time, we tend to adopt the ones that work for us and abandon the others.

A scrappy startup has a persona of thumbing its nose at competitors and convention. It works. They do it more. Then, one day, the startup is actually the dominant player, and there's no one to thumb. A new persona is needed, or the company fails.

A cute kid starts out using the cute kid persona to get attention, treats and preferential treatment. Then he or she grows up and maybe isn't so cute any more. Suddenly, all the tricks that worked before don't seem to work now. No longer cute, now just angry.

A non-profit gets a boost at first because it's the new one, the untested, the great hope. The persona of insurgent fits them well. There are foundations and grants for innovators. A few years later, those grantors aren't so interested anymore, because they only fund the new. If the non-profit wants to keep growing, it will have to change its marketing story and attitude and posture so it appeals to the middle, not the edges.

Someone has success with pouting, with being hard to please, with occasional bits of bitterness. We want to soothe and entertain and please him, so the persona is effective. And then we don't any more. Switch the method you use to get attention or get used to being lonely.

Acknowledging the urgency of the problem and being aware of the need to change personas is the critical turning point for any of these marketers. Once you can see how a game that used to work has ceased to work, then, and only then, can you dream up a new game, a better one.

Please don't tell me about authenticity. Brands and personas are made, not born, and we use them because they work, not because our DNA ordains us to. When they stop working, it's time to change them.

Being comfortable with the familiar persona you see in the mirror is not the same as having an appearance that helps you reach your goals.


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Solar goes Hyper in the U.S.

Karl Burkart

Solar goes Hyper in the U.S.

HyperSolar magnifying film can increase solar panel efficiency by up to 300%, making solar competitive with fossil fuels.

Wed, Feb 09 2011 at 4:08 PM EST

Solar Panel Magnifying Layer Image courtesy of HyperSolar
As the U.S. government continues to heap billions in subsidies to the world's wealthiest coal and oil companies, the solar industry has been struggling to make it in the United States. This is sad for many reasons, not the least of which is that we're missing out on one of the biggest growth industries in the world.

entire article:
http://www.mnn.com/earth-matters/energy/blogs/solar-goes-hyper-in-the-us

Dumb Little Man: The Power of Tweaking


Dumb Little Man: The Power of Tweaking

Link to Dumb Little Man - Tips for Life

The Power of Tweaking

Posted: 10 Apr 2011 07:40 AM PDT


I'll be honest with you – for years I've struggled with getting the results I wanted. I tried to go after my goals – starting a business, increasing my flexibility, learning tumbling many times, all of which led to failures. I don't know anyone else who is not able to do a proper back-handspring after trying to learn it for five years. It wasn't fun, but it got me thinking – what was I doing wrong?

Many things, actually. Let me share my insights on one of them.

Getting attached to your story slows down your progress dramatically
It's very good to have a strong mind and be persistent, but ignoring reality is not the way to go if you want to get results. People often get attached to the idea how things should be and they are not able to see that their understanding is completely out of alignment with what is actually happening. Believe me, this is happening way too often without us even noticing it.

  • People stay in dead-end jobs because they simply refuse to let go of their hopes that it will lead somewhere.

  • People try the same approach to losing weight (which is usually drastically reducing food intake) which lasts a few days and brings no results. It doesn't occur to them to test a different approach.

  • People stay with boyfriend or girlfriend who is clearly not their dream partner because 'someone' is better the no one. Instead, they stay miserable themselves and torture the other person by trying to mold him or her into what they want.
  • Does any of this sound familiar? I thought so.

    The problem with being delusional is that you don't know that you're delusional – you think your mind is crystal clear, when it's actually working to create more illusions in order to cover holes in the previous one. How can we break out of this vicious cycle? There is a method, but before trying to apply it, we need to learn one important thing – accept our own mistakes.

    There's nothing wrong with making mistakes
    When we are kids, we don't worry too much about making mistakes – we are too focused on exploring the world to be bothered by small things like that. We are perfectly fine with the fact that we don't know everything and that we are just learning how things work. However, once we get older, this attitude starts fading away and by the time we reach adulthood it's almost gone out of our minds. Exploring the world is for kids. We are grown-ups, shouldn't we know how things work by now?

    However, once we strip away social conditioning and our own arrogance, it becomes clear that this idea is completely irrational. When we are getting older, we are constantly encountering new challenges – we need to learn to support ourselves, build a relationship with our significant other, get our own place to live, start a family, raise kids, let them go once they become adults, retire. Process of constant change and growth doesn't stop as long as we breathe. Isn't it stupid to think that all our assumptions about things that we haven't experienced yet will turn out to be true?

    Furthermore, it doesn't matter how well we are doing something, there will always room for improvement. Often people get upset when they realize that there's a better method of doing something; that means their original approach was wrong. It's not like that, though. You might have been running your business efficiently, but someone might give you an idea how to do it even better. It doesn't mean that you we're doing something wrong before – it's how the process of progress works.

    In order to get better results and get them faster, we have to accept that making mistakes is an inevitable part of life. Once we realize that making mistakes doesn't make us bad people, we won't feel the need to deny them. This realization alone is not enough, however, since beating ourselves up is a very strong habit. We have to take action by doing reality checks and tweaking our approach according to the data we have.

    Gathering metrics

    It's great when you have a teacher who can give you reliable feedback on a regular basis. However, most people don't have teachers like that – many times we have to make decisions and judgments on our own. On what we can rely, though, when it's so easy to delude ourselves? The answer is simple – metrics.

    When you're trying to achieve any goal, get into habit of tracking metrics of some kind. For example:

    • When you're working on your arm strength, write down the numbers of push-ups and pull-ups that you were able to do after every training session.

  • When you're learning a skill like tumbling or dancing, make sure to videotape your performance regularly, so you can evaluate your progress over time.

  • When running an online business, keep track of visitors, conversion rates, number of sales, monthly income, etc.
  • Once you get into habit of tracking metrics and gathered enough data, you will be able to evaluate your situation more or less objectively and make adjustments where needed.

    Tweaking
    Constantly tweaking your approach is a fast-track to getting the desired results.

    An example:

    You run your own blog and your goal is to increase traffic. You've heard the idea that a good way to do it is to provide value by constantly posting in relevant forums. You've also heard that guest-posting is great for that too. You decide to do both – you become an active member of one or two discussion forums and you write one guest-post. At the end of the month, when you analyze your traffic data, you see that one guest post brought you the same amount of visitors as all the forum posts combined. This data leads you to a decision to drop forum activities and focus your time on writing excellent guest-posts. Result? Your traffic soars.

    This approach can be applied to anything from learning languages to losing weight to improving intimate relationships. You just have to be willing to gather data, analyze it and tweak your approach accordingly, accepting that your previous assumptions were wrong and it's time to let them go.

    Tweaking must become a habit

    Tweaking it's not something that you do one or two times and forget it. In order to get the full benefit of it, you must develop the habit of gathering and analyzing data on a regular basis. How can you do it?

    1. Gathering data. Decide what type of data would be most useful to you, then find a way to gather it. It's easy with stuff like traffic information because computer does all the work, but what to do with things like dancing? You can decide to videotape your salsa performance every two weeks and then set a reminder on your phone so you wouldn’t forget it. This can be applied to anything – decide what data to gather, decide when to do it and set a reminder for yourself.

  • Tweaking. The same thing applies here – schedule a time to analyze data and set a reminder so you would remember it. Then analyze the data you have gathered and adjust your actions accordingly.
  • It's very important to give yourself feedback regularly – this will save you loads of time and energy.

    Final words
    Tweaking might feel like a very unusual thing to do for the first few times – it might even be painful if you are very attached to your previous assumptions which we're being proved wrong by the data you've gathered. Don't worry, it will get easier over time and results will be worth it. Don't take my word for it, though – give it a shot and see for yourself.

    Written on 4/10/2011 by Agota Bialobzeskyte. Agota writes a blog, www.outsidethebox.lt, about getting different results by using different approach. Agota has studied martial arts for almost ten years; it's no surprise that her favourite topic is applying Eastern philosophies in our daily lives. Photo Credit: wadem

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    Seth's Blog : Are you making something?

    Are you making something?

    Making something is work. Let's define work, for a moment, as something you create that has a lasting value in the market.

    Twenty years ago, my friend Jill discovered Tetris. Unfortunately, she was working on her Ph.D. thesis at the time. On any given day the attention she spent on the game felt right to her. It was a choice, and she made it. It was more fun to move blocks than it was to write her thesis. Day by day this adds up... she wasted so much time that she had to stay in school and pay for another six months to finish her doctorate.

    Two weeks ago, I took a five-hour plane ride. That's enough time for me to get a huge amount of productive writing done. Instead, I turned on the wifi connection and accomplished precisely no new measurable work between New York and Los Angeles.

    More and more, we're finding it easy to get engaged with activities that feel like work, but aren't. I can appear just as engaged (and probably enjoy some of the same endorphins) when I beat someone in Words With Friends as I do when I'm writing the chapter for a new book. The challenge is that the pleasure from winning a game fades fast, but writing a book contributes to readers (and to me) for years to come.

    One reason for this confusion is that we're often using precisely the same device to do our work as we are to distract ourselves from our work. The distractions come along with the productivity. The boss (and even our honest selves) would probably freak out if we took hours of ping pong breaks while at the office, but spending the same amount of time engaged with others online is easier to rationalize. Hence this proposal:

    The two-device solution

    Simple but bold: Only use your computer for work. Real work. The work of making something.

    Have a second device, perhaps an iPad, and use it for games, web commenting, online shopping, networking... anything that doesn't directly create valued output (no need to have an argument here about which is which, which is work and which is not... draw a line, any line, and separate the two of them. If you don't like the results from that line, draw a new line).

    Now, when you pick up the iPad, you can say to yourself, "break time." And if you find yourself taking a lot of that break time, you've just learned something important.

    Go, make something. We need it!


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    Google Maps Adds Feature to Find EV Charging Stations

    Google Maps Adds Feature to Find EV Charging Stations

    by Michael Graham Richard, Ottawa, Canada on 03.14.11

    ev charging google maps image
    Image: Google

    Just search on Google Maps for "ev charging station" plus the appropriate area
    Google, a long-time supporter of electric cars and plug-in hybrids, has added information about EV charging stations to Google maps.

    We'd like to continue adding more charging stations to Google Maps, so we're excited that our friends over at the the U.S. Department of Energy's National Renewable Energy Laboratory (NREL) are working to make more data available.

    NREL has launched the GeoEVSE Forum to help develop a detailed, accurate database of electric vehicle charging stations. We'll be adding more EV charging locations to Google Maps as their database, and others, are updated.

    This is a neat feature. Most EVs and PHEVs have a built-in map feature that can locate the closest charging station, but having this on Google Maps (which is accessible from smartphones) is a great backup plan.

    Via Google


    Seth's Blog : Unskilled labor

    Unskilled labor

    Perhaps it's time for a new definition.

    Unskilled labor is what you call someone who merely has skills that most everyone else has.

    If it's not scarce, why pay extra?

    Skills matter. The unemployment rate for US workers without a college education is almost triple that for those with one. Even the college rate is still too high, though.  On the other hand, the unemployment rate for skilled neurosurgeons, talented database designers and motivated recombinant DNA biologists is essentially zero, despite the high pay in all three fields.

    Unskilled now means not-specially skilled.


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    Enchantment - A Conversation with Guy Kawasaki

    Last week I had the pleasure of interviewing Guy Kawasaki in advance of today's launch of his new book: Enchantment: The Art of Changing Hearts, Minds, and Actions.

    Guy Kawasaki and Jeff Korhan

    In the following podcast Guy shares his passion for entrepreneurism and small business, as well as some interesting stories about skillfully enchanting your customers, your employees, and even your boss.

    We also recorded the video of our conversation, but my editing capabilities cannot seem to capture it in reasonable quality. Besides, the recording is just shy of 18 minutes, so it will be easier for you to download it for a listen when you have time.

    Click to the left of the word Podcast to play here - or right click to download the mp3.

    Podcast

    Enchantment is a Skill

    Skills can be learned, and this book provides very practical ideas for doing so with the skill of enchantment. What is enchantment? Guy defines it as the process of delighting people with a product, service, organization or idea - with the outcome being a mutually beneficial relationship.

    Business relationships are indeed personal, and making the effort to connect with even a few people at a high level can make all the difference for the future success of your small business.  

    We discussed in detail how social media has transformed the world of marketing that many of us used to know. It's no longer about selling to buyers, but building mutually beneficial relationships that create better and more sustainable solutions.


    Read the whole artical on Jeff Korhans Blog - http://www.jeffkorhan.com/stand_out_in_your_market_/2011/03/enchantment-a-conversation-with-guy-kawasaki.html

    BTW, if you Like The Enchantment Facebook page you can download a free copy of one of Guy's earlier books - The Macintosh Way.

      Enchantment-Cover

    Feel free to share this with your friends by clicking on the Facebook Like button, or consider subscribing to this blog by going to the subscribe tab. 

    Until tomorrow,  Jeff


    How QR codes can build up your business - Holy Kaw!

    If you’re not yet sold on the value of QR codes, your business might be missing out. According to this article by Social Media Examiner, the two-dimensional codes are expected to gain a lot of momentum in 2011. Consumers want immediate access to what’s relevant, and QR codes not only make that possible, but they make it easy. And they can work to grow your company in several ways. They allow users to share, participate in a community, and it can offer consumers an effective call to action. 

    Full must-read story at Social Media Examiner. And P.S. The article provides a thourough overview of the origins of QR codes, and how they work for those less familiar with them.

    Keep tabs on social media.

    This is the model we will be developing in our FAQ database this year.